Just do It - Nike sculpture

A starved out black boy with a large pair of shining new Nike shoes is watching the well-fed Danes rushing by. JUST DO IT, says the slogan on the pedestal. In lifestyle commercials companies are linking their brands with concepts such as freedom and equality and at the same time they are cynically exploiting and oppressing their workers.

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Happenings and Art Installations
Additional Information:
Themes: Children´s rights | Criticism of companies
Sculptures: Walking Woman No. 2 (big)
Type: Overview
Dates: 2001
Locations: Odense, Denmark | Pedestrian street, Odense, Denmark
Co-operators and Helpers: Cityforeningen, Odense
Related Persons and Entities: NIKE International